MARK R. GOLDSTON is the Chairman, President and Chief Executive Officer of United Online. Prior to the formation of United Online, from March 1999 until September 2001, Mr. Goldston served as Chairman, President and CEO of NetZero, the company that merged with Juno Online Services to form United Online. Prior to joining NetZero, Mr. Goldston was Chairman and Chief Executive Officer of The Goldston Group, a strategic advisory firm, from December 1997 to March 1999. From April 1996 to December 1997, he was President, Chief Executive Officer and a director of Einstein/Noah Bagel Corp. after founding and serving his initial term with The Goldston Group from June 1994 to April 1996. Mr. Goldston also served as President and Chief Operating Officer of L.A. Gear from September 1991 to June 1994 and as a principal of Odyssey Partners, L.P., a private equity/LBO firm, from September 1989 to September 1991. Before joining Odyssey Partners, L.P., Mr. Goldston held various executive positions including Chief Marketing Officer of Reebok, President of Faberge USA, Inc. and Vice President of Marketing Worldwide for fragrance and skincare at Revlon, Inc. Mr. Goldston is the author of The Turnaround Prescription, a highly-regarded business book published in 1992 and is the named inventor on 13 separate U.S. patents on products such as inflatable pump athletic shoes and lighted footwear. Mr. Goldston received his B.S.B.A. in Marketing and Finance from Ohio State University and his M.B.A. (M.M.) from the J.L. Kellogg School at Northwestern University. He serves on the Dean's Advisory Board of the J.L. Kellogg School, the Dean's Advisory Board of the Ohio State University Fisher School of Business and the Cedars-Sinai Hospital Board of Governors in Los Angeles.

ROBERT S. APATOFF serves as President of United Online's FTD segment. Prior to joining United Online in 2008, Mr. Apatoff most recently served as Managing Director with Patriarch Partners, LLC, a private equity investment firm, where he was responsible for the management and development of Patriarch's consumer goods companies. Prior to that, he served as President and Chief Executive Officer of Rand McNally & Company where he engineered a financial turnaround and completed the successful sale of the company to Patriarch Partners, LLC in December 2007. Previously, Mr. Apatoff held key executive roles with several of America's leading corporations including serving as Senior Vice-President and Chief Marketing Officer at The Allstate Corporation, and in senior management and marketing roles at Aetna, Inc., L.A. Gear, Inc., Reebok International, Ltd. and Anheuser Busch, Inc. His diverse business and marketing experience includes the famous Anheuser Busch "Bud Bowl", the Spuds Mackenzie campaign for Budweiser, Allstate's Olympic efforts and "Good Hands" campaigns, and the launch of the Reebok Pump and L.A. Gear lighted shoes. Mr. Apatoff earned a B.A. in Business and Communications from DePauw University.

JEREMY HELFAND is Executive Vice President and Chief Sales Officer. He is responsible for the United Online Media Group, which sells advertising and partnerships via Classmates, NetZero, Juno and MySite. His oversight includes direct and agency sales, wholesale sales, advertising operations and inventory management and planning functions. Previously, he served as senior vice president and general manager of Advertising.com, a division of American Online, Inc. that provides interactive-marketing services. During his tenure at Advertising.com, Helfand served on the executive committee charged with the strategic vision that eventually led to the company's $497-million acquisition by AOL/Time Warner. In five years at Advertising.com, Helfand implemented revenue strategies, incentive and training programs that contributed to more than a six-fold increase in revenue, along with the doubling in the size of the company's sales force. Prior to Advertising.com, Helfand was a manager at Arthur Anderson, LLP where he oversaw a suite of high-profile clients including Blue Cross Blue Shield and London Fog. A certified public accountant, Helfand received his Bachelor of Business Administration from Loyola College and a M.B.A pending from Johns Hopkins University.

PAUL E. JORDAN is the Executive Vice President, Chief Personnel Officer of United Online. Prior to his promotion to that position in March 2007, Mr. Jordan served as United Online's Senior Vice President, Chief Personnel Officer from September 2001. Mr. Jordan joined NetZero as Vice President, Human Resources in July 1999. During his career, Mr. Jordan has led both generalist and specialist HR functions in the financial services, healthcare, radiopharmaceutical, restaurant and hospitality industries. Mr. Jordan holds a bachelor's degree in organizational communications from Brigham Young University.

STEVEN B. MCARTHUR serves as President of United Online's Classmates Media segment. Mr. McArthur joined United Online in 2007 as President of Classmates Online, Inc., operator of the leading online social network Classmates.com. Prior to joining United Online, he served as President of North American operations for Expedia, a leader in online travel with a portfolio of Internet brands including Expedia, Hotels.com and Hotwire. Previously, Mr. McArthur served as Executive Vice President of Web properties for AOL, where he provided leadership to AOL Web properties such as Netscape.com, Mapquest.com and AOL Instant Messenger. He began his tenure at AOL as President and Chief Executive Officer of AOL Canada. Earlier in his career, Mr. McArthur served in a variety of executive leadership roles for Maple Leaf Foods, one of Canada's largest food processing companies. He began his career at Bain & Company, a global leader in strategy consulting services, where he advised clients in the technology, travel, health care and financial services industries. He earned a B.S. from Queen's University, Belfast, and an MBA from Harvard University.

FREDERIC A. RANDALL, JR. is the Executive Vice President and Chief Strategy Officer of United Online. Prior to his election to that position in August 2009, Mr. Randall served as Executive Vice President, General Counsel and Secretary of United Online since 1999. Prior to joining the company, Mr. Randall was a partner at Brobeck, Phleger & Harrison LLP from January 1991, and an associate from 1984 to December 1990. Mr. Randall received his B.A. in English literature with distinction from the University of Michigan and his J.D., cum laude, from the University of San Francisco School of Law.

SCOTT H. RAY is Executive Vice President and Chief Financial Officer of United Online. He is responsible for its finance, accounting, investor relations, and corporate development functions, including mergers and acquisitions. Prior to joining United Online, Mr. Ray was chief financial officer for ValueClick, Inc., where he managed the company's global finance, accounting, human resources, and facilities functions. Prior to ValueClick, Mr. Ray served as chief financial officer for a variety of public technology and financial services companies including OpenTV Corp., Silicon Valley Bancshares and Bay View Capital Corporation. During his career, he has also worked for Coopers LLP & Lybrand and Price Waterhouse LLP. Mr. Ray is a certified public accountant and a certified forensic accountant with a bachelor's degree in accounting, with honors, from Arizona State University

ROBERT J. TARAGAN is President of United Online's Communications Segment. Mr. Taragan joined NetZero in 2000 and served in a variety of executive leadership roles prior to being promoted to President of United Online's Communications segment in 2008. Earlier in his career, he spent 21 years at Nielsen Media Research, where he served in key management roles including Executive Vice President of Marketing and General Manager of Local Services. Highlights of Mr. Taragan's tenure at the company include maintaining operating responsibility for producing Nielsen TV ratings in all U.S. television markets, establishing the Nielsen Sports Marketing Service business, managing Nielsen's local market service during its victorious competitive battle with Arbitron, and implementing the rollout of the People Meter as a new data collection tool. He has been a featured speaker at many industry events, including the Broadcast & Cable Financial Management Executives annual conference, the Radio & Television Research Council, the Television Bureau of Advertising annual conference, the Advertising Research Foundation's Children's Workshop and the Electronic Media Workshop. In addition, Mr. Taragan has been a guest lecturer at C.W. Post College, Baruch College and UCLA. He earned a B.A. in Economics from Colgate University.